Why we run our own products
Five live SaaS platforms means we carry the pager too. Here is what that changes about the software we build for clients.
Most software agencies ship a project, hand over a repository, and never think about it again. We do client work too — but we also run five products of our own, and that changes how we build.
The pager argument
When you operate what you build, some decisions stop being theoretical:
- You do not pick a database because it looked good in a conference talk
- You do not skip the migration plan, because you are the one running it at 2am
- You do not ship an integration you have not load-tested, because the support inbox is yours
Every shortcut has a name and a face attached to it. That is a useful constraint.
What it looks like in practice
Multi-tenancy from day one. Retrofitting tenant isolation into a single-tenant codebase is one of the more expensive mistakes available in SaaS. We have done it the right way often enough that it is the default now.
Boring infrastructure. PostgreSQL, Redis, Docker, CI that runs on every push. Nothing here will surprise anyone in five years, which is the point.
Observability before launch. If the first time you find out something broke is a customer email, the system is not finished.
The handover difference
Because we maintain our own products, we write code expecting to come back to it. That is the same code we hand to clients — documented, on your repository, with no lock-in and no hostage licence.
You own it. We just wrote it the way we would want to inherit it.
Working with us
If you want a team that treats your production incident like their own, start a conversation.